Those Darn Activists!

If I told you about a group that claims to support individual small investors against the power of large-scale Wall Street investment firms, you could be forgiven for asking what the catch was. There was a time when cynics like me were a relatively small minority in the United States, but that time seems increasingly remote these days, and regardless of your political leanings you’re probably questioning everything that people tell you. The sad part here is that if I told you that said group is a front for the very same large companies from which it claims to be protecting small investors, you’d probably just ask if I had a point…

You can imagine my complete lack of surprise, then, upon reading a piece in the New York Times this week about the organization calling itself the Main Street Investors Coalition. Ostensibly formed to protect individual investors from the effects of activist groups putting pressure on large corporations in support of environmental, social, or financial reform causes, the Coalition claims to be in favor of profit maximization above all other motivations. They insist that the fact that this allows said large corporations to continue doing business in financially, socially, or environmentally irresponsible ways (just as they have always done) is merely a happy coincidence…

What they are failing to acknowledge is that the Main Street Investors Coalition is getting its financial backing from the National Association of Manufacturers – an industrial lobby group that includes executives from companies like Exxon Mobil, Goodyear, Dow Chemical, Cargill, Toyota and Pfizer. The main thrust of their argument is that as large investment groups like BlackRock and Vanguard are supporting causes on issues like climate change, gun control and employee diversity, they are not as focused on maximizing profits, which should be the primary concern of their customers. The Coalition has been lobbying the Federal government to increase regulation of what investment groups can put their clients’ money into, in order to limit their support for more activist firms at the expense of their members…

It probably also won’t surprise any of my readers (assuming I have readers) to learn that the Securities and Exchange Commission has opened an investigation into the Coalition’s activities, or that the Coalition leadership (and that of its supporting companies) are claiming to have done nothing wrong in the first place, either. But even if we ignore the absurdity of an industry organization pretending that legislation that shields its members from having to consider the wishes of their shareholders - who, let us remember, are the actual owners of a publicly-held company - the whole idea of restricting companies to the most profitable courses of action is asinine from a strategic position as well...

Sometimes the most profitable course of action in the short term is not the best option overall, and sometimes the actions that will profit the company directly will cause it greater indirect harm in terms of community relations, customer relations, vendor relations, health and longevity of its customers, or health of the environment in which it does business. The concept of considering the Triple Bottom Line when developing a strategy isn't exactly a new one. Moreover, it's difficult to imagine how not being able to use any strategy except "make the most money you can" would benefit anyone. Strategy is primarily about gaining a competitive advantage, and anything that interferes with that would be stupid even if it wasn't already just a ploy to protect organizations that don't want to bother about any of that pesky "political correctness" they keep hearing about...