An article that ran this week on the Huffington Post UK site
compares a number of factors between the 1950s – when the advent of jet
airliners and international carriers began making the airlines over – to the
current state of the industry. And while I wouldn’t say there were a lot of
surprises in the article, it was a bit odd to realize just how much cheaper and
safer air travel has become just in my lifetime. For example, in 1952 the
industry average was listed as 5.2 deaths per 100,000 hours of flying – about five
times the current average. This isn’t really that surprising, when you consider
advancements in navigation, automation, radar, electronics, and power systems
(especially engine reliability), but even for an admitted airplane wonk like me
a 500% difference is kind of amazing. Then there’s price – everyone knows that
airfare had dropped since the U.S. deregulated our airline industry in 1978,
but according to the Huffington people we’re talking about an 83% drop in fares
on the New York to London run. And while it is true that the food, drink and
service were all better, there really wasn’t much to do – in-flight movies did
not appear until the late 1960s, and even into the 1970s the picture and sound
were nothing to write home about…
This week also brought with it news about a potentially
brighter future for all of us who get stuck in the Economy section of the
aircraft; at least in terms of on-board comfort. An article off the Daily Mail website details several new changes in cabin and seating design that have the
potential to create a more comfortable passenger environment without adding
weight or taking up extra space (both of which would lower the profitability of
the flight). None of this is exactly surprising either; the inclusion of cup
holders that are separate from the meal tray, footrests usable in the Economy
cabin, or seats that can recline without getting any closer to the passenger
sitting behind you are all common-sense upgrades that people have been asking
for almost from the beginning of modern air travel. The amazing part, at least
to me, is that no one has made any particular effort to upgrade this aspect of
the experience before now…
Airline seats are theoretically safer now – thanks to
advanced construction materials and the like – but they haven’t really changed
in design over the past two generations. And while air travel is essentially a
commodity product these day (in that competition is mainly based on price) on a
route with heavy traffic and significant competition any material advantage
that makes one company’s service more attractive than the alternatives could
major implications for the success of that firm. It’s early days as yet, but it
might just be possible that we could start seeing change for the better in the
airline industry…
Unless the new developments in rail transportation render
the whole question moot, of course…
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