Clearly, the employees who work for the company do. Although
most of them probably don’t fall into any of those three groups (unless the
company has an employee stock-purchase scheme as part of its compensation
package), in many cases the employees will literally live and die right along
with the company. But what about the other businesses from which our company
purchases goods, services, or raw materials? If our company is their major
customer, purchasing the bulk of their products, their survival may be just as dependent on the success of our company as our employees or shareholders are.
And since those other companies have their own employees, stockholders and
suppliers, they also have an interest in our success. But it doesn’t stop there…
Suppose there is a company whose business depends on some
product that we make in order to stay in operation. Unless they can find
another source for that product, the failure of our company will take them
down, too, and throw all of their employees out of work (and potentially
bankrupt their shareholders). Even if there isn’t, all of the companies that
sell things to our employees will be negatively impacted by the loss of our
revenue, and this could set up another chain reaction of companies failing and
jobs being lost. But just within our own community, the local government
depends on the tax revenue paid by our company and all of its employees to fund
community services like police and fire protection, education, health, social
services, and a host of other financial needs. If we go under, we could easily
drag the entire community down with us, as well…
Now, it’s probably worth pointing out that even if our
company is a publicly-held corporation, we have no fiduciary responsibility to any
of these groups except our shareholders. In theory, the owners of our company
could decide to take any number of actions that would benefit their financial
interests in the short term at the expense of everyone else; one of the primary
reasons the Board of Directors exists is to prevent that from happening
(because no one would be willing to work for the company if that was going to
be a regular event). But just because we aren’t financially responsible for the
community in which we operate or the larger political unit (state or country)
in which it is located, that doesn’t mean that our actions will not have
consequences far beyond the scope of our annual report…
The truth is that even before the Industrial Revolution, the
success or failure of one citizen would have a wider effect on his or her
community than just that one person’s fortunes. As time has gone on, all of us
have become increasingly interconnected, until today, when the failure of a
company on the other side of the world (and of which you have never heard)
could cost you your job, or even destroy your entire community. I’ve often said
that it doesn’t really matter if you believe in the global economy; the global
economy believes in you. The stakeholder effect is one of the more concrete
examples of how that works…
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