To begin with, the statistics
on entrepreneurial start-ups are fairly conclusive: 90% of them fail before
ever breaking even, regardless of the confidence or self-actualization of the entrepreneur
starting them, or even of how many previous times the same individual was
successful. This is not to say that no one has ever gotten things to work on
the first go – that’s not how statistics work – but it does mean that even
people who are relatively good at this process will need more than optimism and
commitment to their ideals if they plan to succeed. They will need a viable
business concept – not just a product of service that people will actually want
to purchase, but one that can generate enough revenue to meet expenses when
they do. I’ve seen too many projects that came to grief because the person or persons
in charge never actually figured out how they would earn money doing it, and if
you go on the “unfunded” page of any of the crowdfunding sites you can find
dozens more…
They will need a plan. I’ve
already spent a lot of time on this site talking about business plans, and why
they are important, including the boring parts that nobody ever wants to learn
about, let alone do. A business plan is great for showing to potential
investors, including friends and family, and is absolutely critical if you want
to get loans or grants, including the SBA loans and grants for which I used to
help people apply. But the most important reason for doing one is for yourself;
if you can’t articulate everything you plan to do, in plain language, you have
no realistic chance of doing it. That goes double for the vision statement
(which lays out what you are trying to do) and the mission statement (which
details how you intend to accomplish your vision) – your investors may or may
not want to see it, but if you can’t explain these things you’re not likely to
have any…
They will need money. I’m not
saying that no one has ever started an entrepreneurial company in their garage
or their parent’s basement and gone on to build a wildly successful company –
Kevin Plank of Under Armour, Jeff Bezos of Amazon, and Jobs and Wozniak (who
need no introduction) are all proof of that. But for every Steve Jobs there are
literally thousands of people who are still living in their parent’s basement
after seven or eight tries, unable to earn enough to pay for lunch, let alone
that “Lifestyles of the Rich and Famous” mansion they thought would be theirs
within a year or two. It’s possible that the author of this supposed
think-piece has actually figured out what he plans to do and how he plans to do
it, but I can’t help thinking that it would have been much more interesting to
hear about that, rather than some half-baked, derivative philosophy…
And it would have been far
more impressive to actually start that wildly successful new venture and then
write about how throwing away three or more years of your life and tens of
thousands of dollars was actually a brilliant and brave decision…
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