Yours

I was wandering around on the always entertaining Not Always Right site, laughing at some of the obviously stupid events (and stewing over some of the injustice) when I ran across one of the frequent comments about companies siding with customers – including abusive, lying and thieving customers – over loyal employees. Regular readers of this blog (assuming I have any) already know that I’ve been on both sides of this issue over the years. Some of you may recall that my hopscotch career has included stops in Retail and Cable Television, both on the Customer Service side, where I’ve seen most of these issues play out. This is where I developed the contention, often expressed in these posts, that people who want you to do things for their benefit that provide no advantage to the company aren’t really customers, and should be treated accordingly. But when I read the most recent examples on NAR, I was struck by the fact that like all stories, the issue of loyalty to the company versus loyalty to the employees has three sides: Yours, Mine, and the Truth…

Consider, for example, the issues inherent in managing a retail store. In any crew, there will be people who will faithfully serve the company in miserable conditions for minimal reward for decades at a time and adhere to every regulation the company applies. Regrettably, the converse is also true: on every store’s roster you will find people who can’t get through a single 8-hour shift without stealing anything that isn’t nailed down. In fact, there are several authorities who will tell you that more theft and damage is caused by the employees than the customers and the general public put together. That doesn’t even count the assets and merchandise that are lost by careless employees, destroyed by ignorant (or occasionally just stupid) employees, or stolen under the noses of oblivious employees. That isn’t the worst of it, though…

In retail, as in most front-line customer service applications, a single mistake can wipe out all of the progress you have made in the previous twenty-seven successful sales. That is, a sufficiently angry customer will generally tell between twenty-five and thirty (it depends on who you ask) other people about how appalling your service and/or product was. That statistic does include psychopaths who will be outraged by what color the sky is that day, and the easily-offended people who will consider the cashier’s hairstyle to be a vicious cultural insult, but it also includes perfectly normal people who happened to ask an employee an unfortunately annoying question on a particularly difficult day. And while a satisfied customer will tell four people about a positive experience (thus lowering the ratio to a still-horrendous seven-to-one), it can be difficult to generate any particularly positive experiences during a simple interaction like a retail purchase. That isn’t the worst of it, either…

For most of the retail managers I’ve worked with, met, interviewed, read about, consulted with, or in recent years taught in the Business College, the worst aspect of running a business that offers insultingly low pay, laughable benefits, miserable working conditions, mind-numbing job duties, and the constant risks and aggravations of working with the general public, is simply the fact that almost no one wants to do the job in the first place. Turnover is a constant problem, with people leaving to take better jobs at their first opportunity, but absenteeism, tardiness, low work performance (or zero work performance), fake worker’s compensation cases, real worker’s compensation cases, disciplinary issues, and abuse of the handful of benefits actually available to the employees makes this one of the most challenging Management roles in any free-market economy. And while the theft issues are not as much of an issue in the Service sector, work avoidance, social loafing, freeriding, and abuse of both company assets and the available benefits are, if anything, even worse…

All things considered, it’s not actually that surprising that the people running the company, who we should remember are responsible for keeping the doors open, the lights on, and the payroll checks from bouncing, might place greater importance on the people who come to their place of business to give them money than they do upon the workers they employ. But this is only Part One of the story…