Doubling Down

In my last post, I joined with the thousands (millions?) of other bloggers out there who are piling on to United Airlines for their determination to set customer relations back a hundred years by not just bumping customers off of overbooked flights but actually using the seats freed up that way to move their own employees around the country. Since the story first broke the victim in the original story has retained legal counsel and the CEO of United has issued a real apology for the incident – in that order, unfortunately. Whether that will help with the multiple lawsuits that are about the hit the company remains to be seen, but over the last day or so a similar event has popped up in the news that has even more disturbing implications…

You can pick up the original story off of the Los Angeles Times website if you want to, but apparently there was a United passenger who needed to get from Hawaii to Los Angeles in time for a business meeting, so he paid for a full-price first-class ticket. He had already boarded the plane on Kauai and was enjoying the complimentary orange juice prior to takeoff when a United ramp agent ran onto the plane and told him he had to get off. Upon asking, the passenger in our story discovered that United had overbooked the flight, and were going to give away his seat to a passenger with “higher status.” Apparently there is a pecking order among frequent flyers (based on number of hours flown, maybe?), and the company will cheerfully screw over anyone if a higher-ranking customer wants their seat…

I’m already on record as saying that the company’s handling of the original situation was asinine, and I’ll stand behind that, but at least we can consider the idea that moving the four crew members would prevent the cancellation of an entire flight – that is, the company was accepting annoying four customers to avoid completely browning off two hundred of them. In the Hawaii case, however, the only advantage the company seems to have gained was the chance to suck up to someone who already flies with them all the time, while at the same time costing themselves another frequent flyer, everyone from his company, and anyone else who might be concerned with being bumped off their flight by someone whom the airline likes more than them…

Now, we should probably note that, like overbooking, bumping passengers to make room for VIP customers is a long-standing practice on all of the airlines. In some cases there might even be a sound business reason for doing so, as in the case of emergency travel or a family trying to get somewhere together. But the idea that every business practice that was acceptable in 1931 (when the company began flight operations) is still reasonable today is utter nonsense, and the assumption that your customers will put up with being displaced purely at the whim of some slightly more frequent flyer is demonstrably preposterous. It took a week of pushback, and the threat of even more legal action, before the company even came up with a written apology and reimbursed the customer for the price difference between his full-fare first-class ticket and the middle seat in Economy class they ended up sticking him into…

I’m not sure how much more of this knavery, chicanery and buffoonery the United Airlines stockholders are going to tolerate; I know that I personally would have started demanding resignations from everyone responsible for this crap starting with the “United Breaks Guitars” episode involving Dave Carroll. I’m also fairly sure there’s a limit to the number of times a company facing strong competition, rising costs, falling revenues, customer dissatisfaction, and an increasingly hostile operating environment world-wide can go alienating current and potential customers by making mistakes that any small child could tell them are idiotic…

Piling On

I’m not sure what I can say about the current United Airlines situation that hasn’t been said by millions of business bloggers (and travel bloggers, one assumes) since the story broke. If you missed it, the story goes that United had oversold a flight from Chicago to Louisville, and then compounded the problem by trying to get four passengers to give up their seats so that a flight crew could get to Louisville in time for the flight they were supposed to work the next day. When no one volunteered, the airline selected four passengers who were already on board the aircraft and attempted to eject them. One of these four people took exception to being forced to give up his seat, refused to leave the plane, and was eventually forcibly removed by ground security personnel – literally kicking and screaming…

In any era prior to this one, the whole episode would probably not have made it onto the local television news; it might have made the local paper if it was reported at all. Unfortunately, in an age when almost literally everyone carries a camera around with them every day it is unrealistic to expect that no one on the plane wouldn’t have recorded video of the whole thing and posted it to various social networking sites before the flight even took off. It shouldn’t have surprised anyone that a graphic (and to some extent disturbing) video like this one would have gone viral immediately, either, or that this would cause additional Public Relations nightmares for a company that isn’t exactly known for good PR or good customer relations. Why it appears to have come as a surprise to senior management is beyond me…

Now, we should probably acknowledge that overbooking flights – and bumping people off of them when necessary – has been standard practice within the airline industry for decades. It’s completely legal, and in fact you have already agreed to put up with it – there is a clause in your ticket agreement that give the airline the explicit right to do that. It is also probably worth noting that for most of its existence, the airline industry has wielded enormous political and financial power in the US, and senior management personnel have apparently gotten used to answering to their stockholders, the FAA, Congress and the Unions before they consider what their customers might want. And I’m sure you already know that most people my age and older don’t automatically think about how the world will view their actions, if only because they don’t think of the world as watching them…

What struck me about the affair wasn’t the remarkable tone-deafness of the management team, as demonstrated by the CEO’s non-apology for the events, or the laughable incompetence displayed by the customer service personnel involved. It was the fact that United appears to see this whole situation as being nothing more than business as usual; this is the way they have done business for generations, and they see no reason to change now. But the fact is this level of disregard for your customers and disdain for anything they or the general public might feel about your company would have represented gross incompetence even before any given disgruntled passenger could share his or her gripes with every other potential customer in the world in a matter of seconds. And even more importantly, perhaps, this situation is not going to change…

As we plummet ever further into this new century, every customer-contact position must be treated as if everyone in the world is watching, because they effectively are. And every employee who holds such a position needs to be trained to ask him or herself how they would handle the situation in front of them if the whole affair was going to appear on every television and Internet news channel in the world within a few minutes, because it probably will be. Simple, ordinary, it-could-happen-to-anybody mistakes will be bad enough; errors that involve callous disregard for your customers, putting the company’s interest ahead of the customers, or violation of either criminal or civil law will at minimum damage your corporate image and credibility, and may very well end up destroying the entire company if you annoy enough of the wrong people badly enough…

But that’s a story for another day…